PinnedParul GuptaStreaming Psychology: Lessons from Amazon Prime Video’s sudden rental surpriseNavigating Cognitive Biases from a Subscribers’ Tale6 min read·Jul 18, 2023----
PinnedParul GuptaFalling in love at first sight easily? The halo and horn effectThe first day of college and just as you walked in your class, your eyes got stuck on this good looking guy. So you convince yourself, “Oh…8 min read·Sep 21, 2020--3--3
Parul GuptaDEPTH FRAMEWORK — Early framework to improve UX in Web3.0December 2021, I got hired as a Senior User Experience Designer and I started my journey in now a popular term ‘Web3 Design’.8 min read·Sep 23, 2023----
Parul GuptaStaying on Track 🏃♀️How to Overcome the Planning Fallacy in Design Projects5 min read·Jan 23, 2023--3--3
Parul GuptainBootcamp5 steps for designers who want to get started in design without a degreeFrom my experience of shifting my career from an engineer to a designer5 min read·Jun 11, 2022----
Parul GuptaDesigning Version-Zero of BYJU’S ClassesA brand new synchronous learning experience for school children10 min read·Oct 18, 2021----
Parul GuptaMust-Read articles when designing an Online Learning App for Kids🙇🏽♂️📖These articles📝 will help you understand what to keep in mind before you start to design for kids.6 min read·Apr 5, 2021----
Parul GuptainThe StartupEmojis, Stickers & Reactions: How to Decide them for Kids to express in Online ClassesIt’s 2020 & we all know how it’s going! Well at Byjus, we designers are working from home & since its an ed-tech Company, the growth has…6 min read·Jan 30, 2021----
Parul GuptainUX CollectiveHindsight Bias: “I knew it all along, didn’t I?”“I just left the kitchen to answer the doorbell. I knew this was going to happen”, the thought popped up in my mind as I came back to the…6 min read·Aug 22, 2020--2--2
Parul GuptainUX CollectiveProjection bias — How it affects us in our daily lives & influence our design decisions“I will always be an early person”, (But Present ‘You’ is the night owl)6 min read·Aug 16, 2020--2--2