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Parul Gupta
Parul Gupta

127 Followers

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Streaming Psychology: Lessons from Amazon Prime Video’s sudden rental surprise

Navigating Cognitive Biases from a Subscriber’s Tale — Picture this: a lazy Sunday afternoon, my hubby and I are all set for some good old bonding over our favorite shows on Amazon Prime Video. After a binge-worthy Breaking Bad marathon, we were hunting for our next watch, and what better than reliving the enchanting Harry Potter series? …

Psychology

6 min read

Streaming Psychology: Lessons from Amazon Prime Video’s sudden rental surprise
Streaming Psychology: Lessons from Amazon Prime Video’s sudden rental surprise
Psychology

6 min read


Pinned

Falling in love at first sight easily? The halo and horn effect

The first day of college and just as you walked in your class, your eyes got stuck on this good looking guy. So you convince yourself, “Oh, it’s love at first sight. He is so handsome & seems so Fun, Smart & Friendly”. Oh Nooo…..But wait! You didn’t even talk…

Behavioral Science

8 min read

Falling in love at first sight easily? The halo and horn effect
Falling in love at first sight easily? The halo and horn effect
Behavioral Science

8 min read


Jan 23

Staying on Track 🏃‍♀️

How to Overcome the Planning Fallacy in Design Projects — I manage a team of six product designers as a Product Design Manager in a leading Web3 company. When Junior Product Designers or even Senior Designers are given a task or design assignment, I frequently see that they don’t take enough time to plan out or comprehend the strategy. This…

Cognitive Bias

5 min read

Staying on Track 🏃‍♀️
Staying on Track 🏃‍♀️
Cognitive Bias

5 min read


Published in

Bootcamp

·Jun 11, 2022

5 steps for designers who want to get started in design without a degree

From my experience of shifting my career from an engineer to a designer — One thing I have heard from all self-taught designers I know who have gone from a different domain into the design is “I had no idea Design is a job”, “I only heard about Engineering, Medical, Law etc”, “I did Engineering because everyone told me it is a stable job” …

Design

5 min read

5 steps for designers who want to get started in design without a degree
5 steps for designers who want to get started in design without a degree
Design

5 min read


Oct 18, 2021

Designing Version-Zero of BYJU’S Classes

A brand new synchronous learning experience for school children — In the wake of the pandemic, the conventional methods of schooling and tutoring took a big hit with the lockdowns, which led to a significant and unanticipated transformation in the EdTech industry. Although the EdTech industry was already growing, the crisis acted as a catalyst to push its boundaries further…

Byjus

10 min read

Designing Version-Zero of BYJU’S Classes
Designing Version-Zero of BYJU’S Classes
Byjus

10 min read


Apr 5, 2021

Must-read articles when designing an online learning platform for kids🙇🏽‍♂️📖

These articles📝 will help you understand what to keep in mind before you start to design for kids. — The demand for Digital Learning continues to grow rapidly worldwide, especially after the Coronavirus pandemic hit us. Pioneers in Edtech Industry are trying their best to help make Online Learning accessible for everyone so no child has to miss on learning. With so much happening, The biggest challenge is to…

Education

6 min read

Must-Read articles when designing an Online Learning App for Kids🙇🏽‍♂️📖
Must-Read articles when designing an Online Learning App for Kids🙇🏽‍♂️📖
Education

6 min read


Published in

The Startup

·Jan 30, 2021

Emojis, stickers & Reactions for kids in Live Chat

The Ideation Process — It’s 2020 & we all know how it’s going! Well at Byjus, we designers are working from home & since its an ed-tech Company, the growth has boosted, so does our work as Designers. Three months of lockdown, I with my amazing team (Mohijeet Das, Akilan MR) collaborated & worked…

UX

6 min read

Emojis, Stickers & Reactions: How to Decide them for Kids to express in Online Classes
Emojis, Stickers & Reactions: How to Decide them for Kids to express in Online Classes
UX

6 min read


Published in

UX Collective

·Aug 22, 2020

Hindsight Bias: “I knew it all along, didn’t I?”

“I just left the kitchen to answer the doorbell. I knew this was going to happen”, the thought popped up in my mind as I came back to the kitchen to see the milk boiled over. “I knew that the exams will be postponed due to the pandemic”, said my…

Hindsight

6 min read

Hindsight Bias: “I knew it all along, didn’t I?”
Hindsight Bias: “I knew it all along, didn’t I?”
Hindsight

6 min read


Published in

UX Collective

·Aug 16, 2020

Projection bias — How it affects us in our daily lives & influence our design decisions

“I will always be an early person”, (But present ‘you’ is the night owl) “I will never eat late hours” (Your future self now can’t control eating late night) “I will get married only to you” (Many of you did not) “Ginny will also like Caramel Cake because I do…

Psychology

6 min read

Projection bias — How it affects us in our daily lives & influence our design decisions
Projection bias — How it affects us in our daily lives & influence our design decisions
Psychology

6 min read


Nov 21, 2019

Traveled to Boundless yet?

I wandered into umpteen places, Through the bizarre streets to the solace spaces, Seeking for something that aids in my soul searching. I asked lots of questions, wisest of masses had no convincing explanations, Only the trail of words to share, that is, for me not more than despair. …

Poetry

1 min read

Did you Travel to BOUNDLESS?
Did you Travel to BOUNDLESS?
Poetry

1 min read

Parul Gupta

Parul Gupta

127 Followers

linkedin.com/in/parul-gupta-770921ab/ | Behavioural Science enthusiast💡 | Subscribe Substack: https://substack.com/@designthynudge?utm_source=user-menu

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