PinnedStreaming Psychology: Lessons from Amazon Prime Video’s sudden rental surpriseNavigating Cognitive Biases from a Subscriber’s Tale — Picture this: a lazy Sunday afternoon, my hubby and I are all set for some good old bonding over our favorite shows on Amazon Prime Video. After a binge-worthy Breaking Bad marathon, we were hunting for our next watch, and what better than reliving the enchanting Harry Potter series? …Psychology6 min readPsychology6 min read
PinnedFalling in love at first sight easily? The halo and horn effectThe first day of college and just as you walked in your class, your eyes got stuck on this good looking guy. So you convince yourself, “Oh, it’s love at first sight. He is so handsome & seems so Fun, Smart & Friendly”. Oh Nooo…..But wait! You didn’t even talk…Behavioral Science8 min readBehavioral Science8 min read
Sep 23DEPTH FRAMEWORK — Early framework to improve UX in Web3.0December 2021, I got hired as a Senior User Experience Designer and I started my journey in now a popular term ‘Web3 Design’. I was amused by the capabilities I saw for designers in this domain. Of course, the challenges were different from Web2 since technology is new. Apart from…Web38 min readWeb38 min read
Jan 23Staying on Track 🏃♀️How to Overcome the Planning Fallacy in Design Projects — I manage a team of six product designers as a Product Design Manager in a leading Web3 company. When Junior Product Designers or even Senior Designers are given a task or design assignment, I frequently see that they don’t take enough time to plan out or comprehend the strategy. This…Cognitive Bias5 min readCognitive Bias5 min read
Published inBootcamp·Jun 11, 20225 steps for designers who want to get started in design without a degreeFrom my experience of shifting my career from an engineer to a designer — One thing I have heard from all self-taught designers I know who have gone from a different domain into the design is “I had no idea Design is a job”, “I only heard about Engineering, Medical, Law etc”, “I did Engineering because everyone told me it is a stable job” …Design5 min readDesign5 min read
Oct 18, 2021Designing Version-Zero of BYJU’S ClassesA brand new synchronous learning experience for school children — In the wake of the pandemic, the conventional methods of schooling and tutoring took a big hit with the lockdowns, which led to a significant and unanticipated transformation in the EdTech industry. Although the EdTech industry was already growing, the crisis acted as a catalyst to push its boundaries further…Byjus10 min readByjus10 min read
Apr 5, 2021Must-read articles when designing an online learning platform for kids🙇🏽♂️📖These articles📝 will help you understand what to keep in mind before you start to design for kids. — The demand for Digital Learning continues to grow rapidly worldwide, especially after the Coronavirus pandemic hit us. Pioneers in Edtech Industry are trying their best to help make Online Learning accessible for everyone so no child has to miss on learning. With so much happening, The biggest challenge is to…Education6 min readEducation6 min read
Published inThe Startup·Jan 30, 2021Emojis, stickers & Reactions for kids in Live ChatThe Ideation Process — It’s 2020 & we all know how it’s going! Well at Byjus, we designers are working from home & since its an ed-tech Company, the growth has boosted, so does our work as Designers. Three months of lockdown, I with my amazing team (Mohijeet Das, Akilan MR) collaborated & worked…UX6 min readUX6 min read
Published inUX Collective·Aug 22, 2020Member-onlyHindsight Bias: “I knew it all along, didn’t I?”“I just left the kitchen to answer the doorbell. I knew this was going to happen”, the thought popped up in my mind as I came back to the kitchen to see the milk boiled over. “I knew that the exams will be postponed due to the pandemic”, said my…Hindsight6 min readHindsight6 min read
Published inUX Collective·Aug 16, 2020Member-onlyProjection bias — How it affects us in our daily lives & influence our design decisions“I will always be an early person”, (But present ‘you’ is the night owl) “I will never eat late hours” (Your future self now can’t control eating late night) “I will get married only to you” (Many of you did not) “Ginny will also like Caramel Cake because I do…Psychology6 min readPsychology6 min read